TikTok is the latest craze, more so among young adults. Then, this video creation app is more powerful than you imagine it to be. Did you know that many travel brands are using TikTok to grow their following and to make their travel-based videos viral in no time?
According to an article published on Forbes, TikTok is now growing bigger than LinkedIn and Twitter, through extremely different social platforms, the content posted will invariably become more essential when it comes to travel.
As more than 40 percent of TikTok users belong to the age bracket of 16-24 years, and with travel content posted on Instagram for the last couple of years, it’s expected that TikTok will generate similar interest when it comes to stunning, inspiring travel locations. Here are three reasons why travel brands are using TikTok to take their business to the next level:
1. TikTok benefits for Travel brands
Did you know that TikTok has more than 500 active users every month? It means a huge audience that you can reach out to for boosting your travel business. If you start now, you can stay ahead of the other companies that would join the bandwagon later.
TikTok is a craze among adults. Studies show that approximately 50 percent of its users are less than 34 years. Therefore, if your travel business caters to this age group, TikTok is your best bet.
Additionally, TikTok is extremely easy to use. It is more or less similar to Instagram that lets users create and share stunning photos and videos. TikTok features the tools that will help you to create persuasive videos quickly using their smartphones. This way, when you share and create stunning video content of exotic travel destinations, you can buy TikTok fans and build engagement for your travel brand.
2. Unique TikTok travel content
When you have an understanding of TikTok videos, you can start creating your travel-based content on this platform. The benefit of using TikTok is that it lets you create funny videos and not serious stuff all the time. For example, if you are promoting a specific beach destination, you can create a funny, quirky beach video of that location and share the same with your targeted audience.
TikTok has some settings that help you create and share awesome travel content on the platform. For instance, you can use the ‘beauty’ setting that acts as an automatic filter to get rid of blemishes from your skin and face to make you look attractive in the video.
You also have features to include music in your travel videos. For example, add a romantic song if you are promoting a honeymoon destination in Hawaii or Bali Islands.
3. Big Travel brands are using TikTok
Did you know that travel brands like Booking.com and the San Diego Zoo are using TikTok now? Booking.com has already created over 600 TikTok videos, most of the content focusing on foreign trips and booking travel. The Zoo creates musical videos to keep its audience hooked.
TikTok is fun to use and perfect for pushing your travel business. The app is user-friendly and helps you to create instant videos that go viral in no time!