B3 Makes a Move Into Gaming Hardware
B3, the Web3 gaming group started by ex-Coinbase folks, just put money into Andromeda Insights—a company that makes gaming PCs. It’s a bit of a shift for B3, which has mostly stuck to software until now. The deal gives them a foothold in hardware, and it sounds like they’re aiming to tie everything together—games, crypto, and now the machines to run them on.
The plan, apparently, is to roll out a new gaming PC by late 2025. Not just any PC, though. This one’s being built with crypto users in mind, which means some unusual features. A built-in hardware wallet, for starters. There’s also talk of a quick internet kill switch and a two-drive setup where one can wipe itself clean if needed. Security seems to be the big focus here, which makes sense given how often crypto and gaming overlap these days.
Andromeda’s Pivot to Gaming
Andromeda Insights didn’t start in hardware. They were originally in crypto, then switched to making gaming PCs back in 2022. Not much is out there about how that shift went, but they’ve stuck with it. Now, with B3’s backing, they’re doubling down on the niche where gaming and crypto meet.
It’s a tricky space. Gamers can be skeptical of crypto stuff, and crypto folks don’t always care about high-end gaming. But if there’s a market for a PC that caters to both, this might be the team to try it. B3’s got the Web3 connections, and Andromeda’s been tinkering with hardware long enough to know what works.
Why This Could Matter
The real question is whether gamers will care. A lot of them already have rigs they like, and adding crypto features might not be enough to make them switch. But for people deep in Web3—especially those who play blockchain games or trade NFTs—the security perks could be a selling point.
That self-destructing drive, for example. It’s overkill for most, but if you’re dealing with private keys or sensitive transactions, maybe not. Same with the hardware wallet. Convenient, sure, but also one less thing to lose.
Of course, none of this matters if the PC itself isn’t good. High-end gaming is competitive, and specs still rule. If Andromeda cuts corners there, even the flashiest crypto features won’t save it.
No word yet on pricing, which could make or break the whole thing. But with a late 2025 launch, there’s time to figure it out. Or, at least, to tweak the pitch.
*Image: Freepik*
