NewsDio Desk : The Brazilian consumer Procon-SP seems to have taken a very tough stand with regards to not including the charger and earphone by Apple.
This in the wake of the news which came last October as it said that in order to protect the environment, the mobile set would be sent without a charger and ear buds. As per the justification given by the company, it is hopeful that this is going to bringing down the carbon emission.
It further cites as to how users are switching over to wireless charging methods and hence the company has thought it to be a total waste to include adapters in the boxes.
However, the news didn’t go do well for the consumer Procon SP which seems to be very tough in its stand where it has fined $2 million due to no charger or earphone present.
It further said that the company is resorting to a misleading advertisement which is doing a cost cutting for its own individual profits without including the charger.
When asked by the Brazilian forum whether it is going to reduce the cost, owing to the absence of charger, there has been no response in that regard.
Apple should have a thorough knowledge that Brazil has solid consumer laws which protects laws and institutions. Hence, it is binding on the company to adhere to the laws and respect the same, if it wants to do business in the country. The news may have serious implications, if Apple wants to make further inroads in the country and expects to earn huge profits from Brazilian users.
The response from Apple is awaited on the whole thing. The same iPhone set costs a lot more in Brazil at $1,200 when compared with U.S which is priced at $729.
In last October, the news gathers lots of surprise and criticisms where Apple introduces iPhone 12 series which said that there is not going to be a power adapter and headphones, as it will only have a charging cable inside.
The justification by Apple has been that it will save environment as it is going to reduce 2 million metric tons of carbon as for a lay man it will amount to 4,50,000 cars in just one year.
The news has certainly gathered significance as it has taken the iphone giants by surprise, since the Brazilian consumer laws understandably very much protects the rights of the people and based on the same, the news doesn’t seem to be very great for Apple.
As the giant company is still to respond to the queries posed and it is to be seen how they are going to answer.
It is true they Apple has justified answers, but it is also the fact that they have to come up with specific answers, when others have asked them. Regarding the same, it is going to be an interesting fact where the answers are awaited as of now.