Glossary Journalism & Media
Lede
The opening sentence or paragraph, carrying the most newsworthy fact. A buried lede is a story whose real news sits several paragraphs too far down.
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Standfirst
The short line under a headline that sets up the story. Called a dek in American…
Custody
Who actually holds the keys. Self-custody means you do; a custodian means a regulated firm does,…
Data breach
An incident in which personal or confidential data is accessed without authorisation. Most jurisdictions require disclosure…
NFT
A token recording ownership of a specific item rather than an interchangeable unit. What the holder…