Is it possible for artificial intelligence to determine your exact cause of emotions while looking at a product?
Yes, it does. Giving a practical implementation to the same ideology and thought process Bengaluru-based Entropik Tech is going at things which seemed to be unachievable as of now.
The CEO and co-founder Ranjan Kumar is keen to understand the experience of customers while looking at their behavioral aspect.
As per the version of CEO, the decoding of user emotions will have more accuracy when compared with the traditional surveys.
He refers the functioning of an e-commerce platform which is going to launch a new mobile app. As part of the testing phase, Entropik’s Tech will monitor the eye movements along with facial expressions of those selected users who will react after looking through the app. Entropik’s Tech will look after the series of different emotions which users will experience like joy, sad or excited.
The exact functioning at which AI work
The startup Entropik Tech has recently been strategizing to make this technology work and it has been three years when the technology is built from scratch. Since, it monitors the emotions of the people, so the interesting part related to the same has been that company is proud to have a big list of emotion data.
Naturally, the use of a sophisticated camera was needed which can capture facial expressions along with eye-blink rates in real time.
The visual data is then studied by the model who then concludes about the actual meaning of a specific and certain expression.
Entropik also makes the use of brain mapping for creating their models where the neuro pulse of the users is successfully tracked through EG headset. This aspect gains significance especially when the associated changes which the users experience while watching an ad and the related stimulus being reported as a result. The company minutely observes the facial expressions during the time when they are observing a certain kind of content and this is where they use the aspect of brainwave mapping.
The company has cross trained the models on the same very specifically and has been very serious on the same.
Considering the massive craze which the company has been generating of late, it is certainly looking to expand its horizons to Europe and United States. These countries give the best of opportunity owing to the advancement which they are associated with.
The company has accepted the interest of participants from various countries who showed their willingness to sign up at the platform in order to take part in the tests. The users are required to give their prior consent before they actually take part in the tests.
The company takes in-depth consideration to the eye-tracking which relates to the specific position they look at in terms of the company’s products or that of their competitors. Also, the length of time they actually pass or spend at a specific package with respect to that of the competitors.