Deciding to hire an SEO company isn’t hard; the most difficult part is choosing the right SEO agency. There are plenty of SEO agencies in the market, making it quite difficult to tell which one is good and which isn’t.
Choosing the right SEO company is essential for your business. A good SEO company will help increase sales as well as improve the customer experience. Hiring a reliable and trustworthy SEO company is one of the most significant investments you can do for your business. That’s because these professionals are experts in digital campaigns, and they are also up to date with the latest trends. So they can guarantee you better results.
Benefits of hiring an SEO company
There are plenty of benefits of hiring a good SEO company. These benefits include:
- Improves brand visibility
- Improves ranking
- Builds your brand’s credibility
- Promotes higher conversion rates and sales
- Improves customer experience
- Makes you stand out from the crowd
Therefore, it is crucial to hire the right SEO company for your business to enjoy these benefits. Although some companies try to manage their SEO on their own, this can lead to a waste of money, time, and effort. So any business that wants to increase its brand awareness as well as increase their sales, they must hire the best SEO companies in Chicago.
How to hire the right SEO company
Define your SEO goals
First of all, you need to define your SEO goals before you choose an SEO agency. Do you want to increase your brand awareness? Are you looking to increase sales? Or do you want to improve rankings? Once you have defined your goals, you can look for SEO agencies that align with your goals. This will help you narrow down your list and choose the best SEO company for your needs.
Gather all the relevant information about the company
It is not wise to choose any SEO company that you come across. You need to do thorough research about the company to ascertain that it is the right one. Some of the key details you should be keen on include:
Experience: SEO involves a lot of challenging tasks, including optimizing content and even crafting unique, fresh content that is appealing to the target audience. This can only be achieved by SEO companies that have the expertise, experience, and skills. Working with an experienced SEO agency can yield incredible results. The number of years the company has been operating indicates its level of experience.
Reviews: it is good to read online reviews about a particular SEO company before you hire them. Through the reviews, you will be able to learn more about the company and how they handle their clients. This will help you make an informed decision when hiring them.
License: a good SEO company must be licensed. That shows that they are legit, and you can trust them with your business needs. If you come across an SEO agency that does not have a license, that could indicate a red flag.
Portfolio: ask the company to provide you with their portfolio. Through that, you will be able to see some of the projects they have worked on in the past and the current projects they are working on. This will give you a better idea of their working style and the kind of results you should expect.
Identify the techniques they use
When it comes to SEO, there are mainly two methods SEO companies use to get results. These methods include Black Hat SEO and White Hat SEO. Black Hat approach involves the use of illegal and short-cut optimization strategies to make a website rank higher in the search engines. Although it may help website owners see results instantly, it may lead to your website getting blacklisted by the search engine. Of course, this can lead to extreme losses. SO it is not advisable to choose an SEO company that uses Black Hat SEO. The White Hat method, on the other hand, is the only SEO method that is accepted by search engines such as Google. While it can take some time to see the results, but it will be worth your investment because the results will be long-term.
Schedule an appointment with the company
It is one thing to talk with a company on the phone, but it is a different thing to meet the team face to face. That way, you will get the chance to interact with them on a personal level. This is an opportunity to connect with the whole team. Both of you should be on the same page from the beginning. This will not only save time but resources, as well. Besides, this is the only time where the SEO agency will take you through some of their SEO tactics.
Ask about the fees
Pricing plays an essential role when it comes to choosing an SEO agency. SEO companies charge differently for their services. Some charge on an hourly basis, while others charge fixed rates. You need to get quotes from at least three SEO agencies and choose the one that offers a competitive rate.
However, you always get what you pay for, so going for the cheapest option may not favor your business needs. Going for a company that charges higher fees is not also advisable either. Instead, look for a company that offers the services that your business needs at reasonable prices.
One last tip: Choose a company that promises realistic goals
This tip is very important. If you come across an SEO company that’s promising to help you appear on the first page of Google in less than a week, avoid it. SEO takes time. It is not something that will guarantee you overnight results. So if you find an SEO company giving you unrealistic goals, run. They are probably after your money, or they are probably using an illegal SEO approach that may lead to your website getting blacklisted from the search engines.