HTC used to be a big name in smartphones, but in recent years it has had problems and has almost completely abandoned the market, except for the launch of occasional niche devices such as HTC Exodus 1 and 1S. But a more conventional smartphone of the brand could arrive soon, and is set to include 5G.
HTC CEO Yves Maitre said in an interview (reported by the Chinese UDN news site) that the company will launch its first 5G smartphone sometime in 2020.
That's all he said on the subject, but given that 5G is still mostly found in flagships, this is likely to be a high-end device.
That doesn't necessarily make it the mainstream, of course. It is possible that 5G is packaged in another blockchain phone like Exodus 1, but it would seem strange to present such a premium feature in a niche phone, so it is very likely to be a more conventional smartphone.
High or low?
In other words, this could be HTC U13, or whatever HTC's successor to HTC U12 Plus is called. On the other hand, HTC could choose to launch a more affordable 5G phone to avoid competing directly with big names, as predicted by analysts who spoke with Forbes at the end of last year. However, that could also be exciting, as it would make 5G more accessible.
And whatever this 5G phone ends up being, it shows that HTC has not yet finished with smartphones, although it remains to be seen if it will be the company's smartphone or a serious bet to relaunch it as an important player. .
It may well depend on how well this next phone sells, and against the Samsung Galaxy S20 and, later this year, the iPhone 12, the competition will certainly be tough, especially if HTC's 5G phone ends up being high-end.