One of the most interesting battles of 2020 has been between the mobile and desktop Internet usage.
There isn’t an outright winner so far, and this is absolutely a positive and constructive competition. Trends are set, companies do their research and adjust their campaigns, there is user interaction, and much more.
And the truth is that everything moves online nowadays – if hasn’t yet by now – and so do gamblers who like to go on their mobile devices to bet on their favorites, using performant mobile apps, for Android or iOS systems, like the Unibet app. This app has many advantages, one of them being the fact that it can be used virtually from everywhere, but also that it offers many games to choose from.
The statistics show that mobile traffic accounts for more than half of all online traffic. The percentage has been around 50% since 2017, and at this moment the mobile usage exceeds the desktop usage. With many millions of new mobile users each year, it is expected that this percentage to climb constantly in the future years.
Here are other very interesting statistics about the mobile vs desktop Internet usage, but also about each one in particular:
- Almost half of the world’s population represent the active mobile social media users. So, that is only on the mobile devices, with a few hundreds of millions more on the desktop.
- Almost every mobile phone user has a social media account. For example, more than 98% of the Facebook users access it from a mobile device.
- Another social media and entertaining giant, YouTube, gets 70% of its watch time from the mobile devices. And also there are more than 2 billion users that log in every month on YouTube.
- When you compare mobile devices to desktop, there mobile users spend much more time on the digital media (63%), while on desktop the time is less than a quarter (23%).
- Also, more than half (58%) of the overall search volume comes from mobile devices. That is for the United States, but still it shows a general trend which reflects in many other countries.
- But 40% of people search only on smartphones, according to a report by Google in 2017. That percentage is highly improved in the past year.
- And mobile devices effectively imply apps usage in the vast majority of time. In fact, apps account for around 90% of the time spent on a mobile phone, and 77% of the time spent on a tablet.
- On the other hand, more than 55% of the time spent on websites comes from a desktop.
- When it comes to emails, only 18.2% of them are opened on desktop, while almost 42% on mobile devices. The rest of almost 40% comes from webmail.
- Back to the overall mobile traffic, this has increased by more than 220% in the last five years. And 96% of Americans own a cellphone, which is huge.
- When it comes to the younger and middle-aged users, the Millennials, 21% of them open mobile apps for more than 50 times in a day.
- Let’s not put aside the desktop just yet – the desktop search is still important for some industries, such as banking, travel, automotive and property.
- The country with the most Internet users is China (a total of more than 800 million users). 98% of them access the Internet via a mobile device. Second is India, with around 500 million users, of which approximatively 80% use the mobile devices.
- These being said, we expect that, by 2025, around 75% of the Internet usage will come from mobile devices. That is a huge leap into the future.
