Katherine Power’s minimalist clean beauty line

In case you love to read makeup stories, here is the one for you. Katherine Power who happens to be the founder of Who What Wear fashion empire as well as Versed skincare has recently entered the makeup market with a clean, super edited beauty lone called Merit that has been featuring several products that will help you get ready instantly, in just 5 minutes. Power quoted that Merit is the antidote to all those saturated and overwhelming beauty brands that have top many steps along with 50 shadow pallets dropped each week. 

Products from Merit

On the other hand, the collection debuts of the brand came up with just 7 products, the brow pomade – Brow 1980, a tinted lip oil – Shade Slick, a cheek stain – Flush Balm, a day glow highlighter, a minimalist complexion stick, a blending brush, and a Clean Lash lengthening mascara. The key tenet of Merit is sustainability, and the first orders would generally come with a reusable makeup bag. The second orders would ship with packing peanuts, composed of corn starch, which would dissolve solely in the water. Try Merit and you shall love it!

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