With the explosive popularity of new B2B service companies, it was only natural for a new company to come up offering a service to help start-ups become business services.
Launching stealthily with seed funding from Lightspeed Venture Partners and others, WorkOS is creating a toolkit to help startups meet the requirements to attract business customers. The company aims to set up startups with an API for single sign-on, directory synchronization, audit trails, role-based access controls, and other key services.
As more startups seek to approach the business from a bottom-up capacity and focus on creating individual use cases, quickly meeting the expectations of IT managers can become a shortcut for higher margin customers. Inspiration for WorkOS It came from the previous email start of its founder, who tried to make a move for business adoption and customers, but was unable to cross what he calls the "business chasm."
"The response I received was that this is a great app, but we cannot buy it as a company because you are not ready for the company," CEO Michael Grinich told Newsdio in an interview. "Even if you focus on the end user experience, there is a different buyer at the end of that tunnel with a different set of needs."
Being business ready means meeting the same compliance requirements that IT managers must meet, something that can obviously be a problem for a small startup with few resources. On the security side, Grinich says WorkOS is currently in its SOC-2 Type 2 observation period and should receive certification in the second quarter of this year.
These are uncertain times for a startup to launch publicly, but Grinich's description of his company as an "access road to enter [business] ecosystems" seems apt for startups looking to quickly build new sources of revenue. Right now, WorkOS operates on some pricing structures, with a free tier that provides users with single sign-on support, as well as a developer tier of $ 99 / mo and a corporate tier of $ 499 / mo which increase substantially the functionality offered by WorkOS.
First Round, SV Angel, Abstract Ventures, Tuesday Capital and Work Life Ventures are also sponsors.