Quibi has partnered with the popular esports team FaZe Clan in a new game show that would allow 6 subscribers of the new short-format streaming service to compete for a spot on the FaZe list.
The program is called "FaZe Up" and is an example of the new types of entertainment programs and games that Quibi is trying to attract younger demographics.
For FaZe Clan, one of the dominant electronic sports franchises in popular culture, the game show is an opportunity to find new talent and extend the reach of your entertainment studio, gaming equipment and fashion line to another platform. For Quibi, bribery is undoubtedly a way to gain audience.
WndrCo, the parent company of Quibi, maintains production in its family of portfolio companies, as the show is being produced by the sports and entertainment media company backed by WndrCo, Whistle Sports.
"We've had an incredible partnership with FaZe and I couldn't be more excited to take it to new heights with this show, especially on a single platform like Quibi," said Michael Cohen, president of Whistle. "Whistle is about incorporating our fans into our content and, therefore, the fact that the Quibi public has the ability to participate and immerse themselves in this experience is really perfect."
Quibi describes the program as part of the contest, part of the contest "and 100% FaZe". Six contestants, chosen from the Quibi subscriber audience, will have the opportunity to earn money and a space on the FaZe Clan list.
Directed by William Silva Reddington and produced by FaZe Clan, Nathan Gaines, Dennis Lisberger, Mike Basone and showrunner Harrison Nalévansky, the new program will use voting tools from key members of Quibi and FaZe Clan to select contestants for slot machines eligible to compete and eventually join FaZe Clan.
Then, the six winners will be transferred to the FaZe Clan mansion to live in the house and compete in reality-style games and events to determine who deserves a place in the team.
"In the last 10 years, FaZe Clan has not only contributed to the growth of the lifestyle of the games and the electronic sports community, but we have broken the barriers and we are not afraid to interrupt the status quo," said the Chief of Content of FaZe Clan, Oluwafemi Okusanya. “In 2020, we plan to do the same with content creation and media distribution. The "FaZe Up" program represents our next chapter in content creation with our first premium production effort and in collaboration with innovative partners such as Whistle and Quibi ".
The incorporation of FaZe to the list of creative talents that Quibi has accumulated gives a different twist to the tone of high quality content and short format of the company. The company has already attracted Jennifer Lopez, Liam Hemsworth, Catherine Hardwicke and Antoine Fuqua, who are linked to projects scheduled to debut on the platform.
Quibi will not be released until April, but it presents updates and information about what is to come, including more news about "FaZe Up" in Quibi Insider, its newsletter on everything related to Quibi.