Sony faces obstacles in the price of PlayStation 5

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Parts for the PS5 will not be cheap.

Sony

Sony Playstation 5 It has hosted many unknowns since its release date announced in October. One of the most important questions is the price, and a new report gives an idea of ​​how much the console could cost.

The PS5 has a manufacturing cost of $ 450, Bloomberg reported Thursday. One of the factors in cost is the supply of DRAM and NAND flash memory used in smartphones, including Samsung Galaxy S20 presented this week. the coronavirus outbreak It still has to affect the production of PS5, according to the report.

The next Sony game console is expected to debut in late 2020.

Selling a new console with losses would be nothing new for Sony. The previous PlayStations presented a price that was smaller than the cost of manufacturing the hardware. The PS4, for example, sold for $ 399 but its construction cost $ 450. The PS2 and PS3 were also sold at a loss when they were launched.

Sony's strategy is to sell its console at a competitive price to build a user base that allows it to earn profits from games, subscriptions, accessories and other revenue linked to the PlayStation system. As for the next generation of consoles, Sony's pricing strategy will probably depend on the price Microsoft sets for its Xbox Series X.

Sony did not immediately respond to a request for comment.

Originally posted on February 14 at 7:22 a.m. PT.
Update, 9:58 a.m. PT: Add background details.

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