Spotify launches a more personalized home screen for users around the world – Newsdio


Spotify has been slowly implementing a redesigned mobile application in small sections, first with an update of the podcast pages, then to other parts of the experience. Today, the company is renewing the most critical part of the Spotify application: the home screen. Now, when Spotify users start the application, they will notice that the new home screen greets them according to the time of day with a "Good morning", "Good afternoon" or "Good night", for example. But the content and recommendations on the screen will also change with the time of day, says Spotify, and the content has also been better organized so you can come back more easily or navigate the recommendations from the home page.

Earlier, the Spotify home screen emphasized your listening history by putting things like your "Recently Played", "Your Best Podcasts" and "Your Big Rotation" at the top of the page.

Indeed, the update divides the application's home screen into two main parts: familiar content at the top and new or recommended content at the bottom half.

Now, the home screen reserves six places below the daily greeting where you can resume things like the podcast you broadcast every morning, your exercise playlist or the album you've been listening to on the rotation this week. This content will be updated as your day progresses to better match your activities and interests, based on the previous behavior.

Below these six points, the homepage will show other things such as your best podcasts, "made for you" playlists, recommendations for new discoveries based on your listening and more.

The concept for the new home screen is similar to the one Pandora recently launched with its custom tab "For you" at the end of last year. Like Spotify, the Pandora tab also customizes the content that is displayed based on the time of day, in addition to the day of the week and other predictions you can make about the mood or potential activity of a customer, in function of the previous listening data.

Pandora's renewal led to double the number of users that interact with the personalized page, compared to the old browsing experience, he says. It is also likely that Spotify expects to see a similar increase in use and interaction, as users will not have to move around the application so much to find their favorite content or recommendations. That way, they will be able to start streaming faster after the application is launched, which could lead to longer sessions and discover more new content.

To date, Spotify has been defined by its advanced personalization and recommendation technology, but its application has not always been the easiest to use and navigate, especially when compared to its main US rival. UU., Apple Music, which favors a simpler and cleaner look. -sensation. His recent changes have tried to solve this problem by making its different parts and pages easier to use.

Spotify says that the updated home screen will be launched from today to all global users with at least 30 days of listening history.


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