Tethe, the organisation which issues USDT, has made a big move by acquiring a minority interest in Juventus FC, one of the most famous football clubs worldwide. This investment is part of Tether’s strong plan to promote stablecoins and blockchain technology in everyday use, with a focus on sports as a key area.
Founded more than 125 years ago in Turin, Italy, Juventus is worth $2.05 billion and the 11th most valuable soccer club in the world, per Forbes. Receiving $459 million in revenue annually, Juventus has millions of fans, opening up a perfect opportunity for Tether to popularise and enhance the use of digital assets within mainstream markets. The cost of the agreement has not yet been revealed, Tether is saying that it is only the start of the company’s global strategy.
Crypto’s Growing Presence in Sports
The world of sports has shown a positive side towards cryptocurrency partnerships over the past few years. According to CoinGecko, 26 new crypto sports partnerships were formed in 2024 alone, bringing the total to 92 since 2021. Crypto companies are very interested and are all about using sports to get more people on board with crypto, and Tether is the one who is acting as a face for this wave. Some of the coolest partnerships happening are Gate.io teaming up with Red Bull’s F1 squad, Crypto.com putting some cash into a golf tournament that dishes out digital prizes, and Coinbase linking up with the Golden State Warriors from the NBA.
Tether’s forward flow and outcomes.
Tether just made a cool investment after having a killer year. In 2024, they racked up 13 billion in profits and held 113 billion in U.S. Treasury bonds. USDT is still the go-to stablecoin, with over 140 billion floating around, making it a big player in the global digital market. This move shows how blockchain, finance, and everyday stuff are getting more connected. As digital assets get more popular, Tether’s influence in sports and other fields is likely to beef up even more.
