What is TikTok and how to use it

TikTok is a social network that allows you to shoot music videos, broadcast live and exchange messages. The video platform has already become a leader in the Chinese market and is rapidly expanding into other countries. It is in demand by both individual users and companies that promote their brands on TikTok.

TikTok is a short video creation and sharing app that is available in 155 countries and 75 languages. The global audience of TikTok is about 500 million people (Datareportal, 2019), the number of active users of the Chinese version of the Douyin app in January 2020 exceeded 400 million. According to Globalwebindex, 41% of “TikTokers” are people between the ages of 16 and 24. 55.6% of users are men, 44.4% are women.

In early 2019, TikTok was the third most downloaded app in the world. It was downloaded 33 million times from the App Store alone (Sensor Tower, 2019), far exceeding the download rates of YouTube, Instagram, WhatsApp and Facebook Messenger.

TikTok videos are vertical. At the disposal of users are numerous filters, animation, masks and other special effects. Most favorite pastime is making music videos with lip syncing. To do this, a fragment of a song is selected from the application database, which can be integrated into the video. TikTok users also dance, joke, play sports, or just record snippets from life. In general, you can find completely diverse content here.

Another TikTok feature is hashtag challenges – thematic tasks that inspire users to shoot creative content. Challenges can be launched by users themselves. You can see what is popular now in the “Trending” section, and in “Interesting” you can get offers from the network itself.

The best scheme to get popular is to shoot your videos and participate in challenges. You also need a bright picture and interesting colored light. Also, at the initial stage, many people use the #wantrecommendations #wishwreck tags. Sometimes it works.

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The most viral dance challenge of 2019 went to #imok, launched by the rave group Little Big. Challenge # NewArt allowed users to tap into their sense of beauty by inspiring them to recreate their favorite art and movie scenes. On TikTok, they willingly sang their favorite songs (# do the song), recalled the most awkward situations in life (# embarrassing moment) and radically changed their image (# change style). One of the most recent # Appearance Challenges, where users showed how they grew up, became the absolute record holder – in just a couple of weeks, it scored more than 400 million views.

The nickname for TikTok is the same as the nickname for any other blog. Experienced people advise you to choose an original nickname that is easy to remember and reflects the blog content. For those who have spent all their imagination on scripts for videos, there are numerous nickname generators, like:

TikTok itself can do a lot. There is basic video editing, music and text overlay, acceleration and deceleration, special effects (masks, AR characters, stickers and filters). Therefore, in most cases, you will completely get by with the internal resources of the application. But if this is not enough for you, it is worth looking for a suitable video editor with the desired effect. Popular editors include Vizmato, Funimate, InShot, VideoShow and many others. Useful selections can be found, for example, here and here.

TikTok has all kinds of development programs where bloggers with more real tiktok followers than 10-20 thousand can make good money. This is not the case in any other social network. The program usually involves either popular bloggers from other sites or active “tiktokers”.

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Bloggers are filming promotional videos for TikTok brand partners. You can participate in challenges launched by famouse brands or the platform itself.

All kinds of raffles from partners are regularly held on the social network, where you can easily win nice gifts of different price categories (from socks to phones). Often, developers send top bloggers boxes with souvenirs: branded T-shirts, phone cases, shoppers and stickers.

The disadvantage of TikTok is that there is no way to attach a link in stories to the company advertised by the blogger. Advertising on TikTok is mainly used by corporations that every user knows, they do not need additional introduction. For startups and small brands, cooperation with TikTok is currently unprofitable.

TikTok has a public ads account that allows you to launch ad campaigns for both display and performance goals. In addition to classic feed ads, which are similar in mechanics to those on Facebook and Instagram, there are also unique formats. Branded super-likes and interactive polls can dramatically increase user engagement, while custom video effects can help make your content truly memorable. There are no cheats at the moment.

TikTok is already actively developing its advertising account, which will soon be optimized for targeted actions. Taking into account the active growth of the monthly audience of the service and the interest of large brands, we can expect an increase in advertisers’ interest in the platform in 2021.


TikTok provides a lot of information about the target audience (TA). Even at the level of account analytics, it is already possible to draw up a detailed portrait. You can define a detailed schedule of impressions: the day of the week, the time of day when the advertisement will be displayed, the rate of budget spending (you can either speed it up or choose an even distribution).

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It is possible to set an “Optimization goal” This is a smart algorithm, it selects users who are likely to take the desired action: for example, filling out a form or going to a website. To track these actions, you need to use a library: create a pixel (the code that is used to track impressions) and an event.

TikTok is now another social network where a brand needs to be present. The main task of Yota is to attract an audience with interesting content. We do not target our clients with direct advertising. This allows you to grow your audience and, if necessary, embed native product posts in the content.

We came to TikTok not in pursuit of hype, but for a new audience. It is important to buy tiktok promotion, or People buy views to inflate their accounts. because today’s Tiktokers will become paying customers tomorrow. Well, do not forget that about eight million people visit TikTok every month, 60% of whom are over 18 years old.

Now the social network has begun to lose its charm with the arrival of large bloggers from other social networks, media personalities, and artists. After all, they, like brands, continue to do as they are used to on Instagram. And with their large fan base, it is taking root on TikTok. But there is hope that Tiktokers will be able to stop this expansion, and the social network will remain an island of originality, sincerity and identity.

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