Xbox sales boom during the pandemic

Even though the Covid 19 and has lower the market for each and everything, there has been a boom in the sales for Xbox as Microsoft has recently reported the growing demand of this Xbox gaming consoles. It is evident that more and more people are now getting inclined to technology. Not just it is about the rising sale of the gaming consoles, but at the same time, there is a rise in the Azure computing services as well since there is a huge surge in WFH. Also, more and more people have now adapted themselves to the process of learning from home. This led to a profit in the overall revenue of the firm wherein its gross gain went up by 17 percent to a record of 43.1 billion dollars. This growth is seen at a time when the virus has already started outweighing the growth in other industries. 

Microsoft boss Satya Nadella said that the firm is reaping the benefits from a long-term shift in its behaviour. He said, “What we have witnessed over the past year is the dawn of a second wave of digital transformation sweeping every company and every industry.” Even Dan Ives, an analyst at Wedbush Securities revealed, “These were blow out numbers that will be another feather in the cap for the tech sector as the cloud growth party is just getting started.”

The Xbox sale has jumped 40 percent in the past 3 months and on the other hand, the popularity of Azure services went up by 50 percent. This pandemic has raised a question upon many firms wherein we see people switching to remote working provisions. As a result, they are bound to keep their options of entertainment right at the tip of their home-off limits. Microsoft has seized on several alterations, thereby focusing on making updates to its energy options even in the remote work software options. This firm has also released 2 new Xbox consoles in the month of November, thereby boosting the overall performance of its personal computing unit as a whole. 

Microsoft’s gaming business had topped 5 billion dollars in the quarterly sales for the first ever time because of the gaming subscriptions as well as for the sales of the new consoles. The firm made profits in the last quarter which rose up to 33 percent as compared to the last year surge of it which was up to 15.5 bn dollars. 

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