An engaging user experience is the most essential factor to consider when developing a mobile app. The look and feel of your app determines how the user responds to the features offered by the app and dictates the generation of a positive feedback loop that keeps users coming back to the application.
There are many factors to consider when designing an effective user interface such as the target audience, the age group, the app’s primary function, and several others.
Although the design patterns of UI/UX have evolved considerably in recent years, yet the most effective way to create an engaging user experience remains the same.
In this article, we look at ten simple ways to enhance your new app’s user experience and create an engaging and rewarding UI and usage patterns that benefit both your company and the user.
- Less is More
When it comes to designing an engaging user experience, the golden rule of thumb that applies to every single kind of application is that less is always more! People resent clutter. In the world of modern app development, the minimalistic approach has received the most positive responses and criticism across the board.
- Never Over-Complicate
Cluttering the app screens with useless information serves no purpose other than to distract the users from the app’s main features. Creating a clean and streamlined user interface is essential for delivering engaging and intuitive user experience.
- Create Natural Usage Flows
Most operating systems are created after extensive research into human usage patterns and seek to integrate with the natural flow of movement seamlessly. Modeling your user interface with usage patterns that feel the most fluid and resistance-free is the best way to ensure adequate intuitive user experience.
- Keep Navigation Straightforward
What is the purpose of delivering features within your app if you will hide them behind walls of navigational hurdles? Creating a straightforward and straightforward navigation pattern helps your users discover and explore your app’s features and functionality without making it feel like a maze.
- Limit the Number of Screens
Wherever possible, limit the number of screens that divide your app’s content and functionality. Instead, opt for a more centralized approach where features and information are instantly visible and convenient to interact with instead of folding your content under the UI layers.
- Imitate Proprietary UI Features
Users are commonly familiar with the UI provided by their mobile devices and expect your app to reflect many of the same conventions found in the operating system. Designing your app to align with recognizable icons, fonts, naming conventions, and navigation helps it integrate with the environment of the OS more easily.
- Keep Things Within Reach
Keeping connected features in the same place across the app helps your users conveniently access and modify the capabilities as they wish, without having to switch between different sections. It is an excellent convention to group content into blocks that are connected.
- Make Support Accessible
Your app is less likely to improve without listening to the reviews and feedback that loyal users send. By making it easy to contact support and leave feedback, you build the space to improve your app while engaging the users directly through your team.
- Be Responsible
You must foster an honest and responsible orientation towards app development. Incorporating features that could potentially affect the user adversely is highly discouraged and all customer data must be protected and handled with the utmost discretion! Creating addictive feedback loops that are too aggressive is never the right way to drive more engagement.
- Evolve and Transform
As with everything in life, leaving your app stagnant will not take you far. Continuous development, improvement, and updates will help you ensure that you stay up to date with the latest tech while ensuring that your users get new features and capabilities on time.
Building an app for your business can be an enjoyable process if you can follow a few simple guidelines and work towards creating an engaging and rewarding user experience. Head on over to Builder.ai to view examples and case studies and design your app in the best way possible through the Builder Studio Store. Their app builder makes developing an app as simple as ordering pizza. Have fun!