Directed by Meghna Gulzar and featuring Kareena Kapoor Khan alongside Prithviraj Sukumaran, Daayra was produced on a controlled production budget of nearly 50 crore. The producers kept a tight rein on the Prints & Advertising expenses, allocating 10 crore toward P&A for its focused theatrical run, bringing the project’s total investment to approximately 60 crore.
Non-Theatrical Business and Theatrical Performance
Reports indicate that the Kareena Kapoor Khan and Prithviraj Sukumaran starrer has already brought in roughly 45-47 crore from non-theatrical agreements, bolstering its earnings alongside its box office run. With about 10 crore already generated from theatrical ticket sales, any extra box office earnings will push the movie closer to complete financial recovery.
During its opening weekend, Daayra surpassed roughly 10 crore in worldwide gross earnings. Every subsequent ticket sale at the box office will provide an additional boost toward its overall financial recovery.
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The combination of non-theatrical revenues and positive word of mouth sustaining its box office momentum places the film’s financial structure on solid ground.
Overall Economics
Considering its current commercial standing, the movie is projected to cap its ultimate deficit at around 5-6 crore, pending final theatrical earnings and secondary revenue streams.
Stay tuned to Koimoi for more box office updates!
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