In 2024, Robert Downey Jr. co-founded a coffee brand with a mental health mission

Robert Downey Jr. has teamed up with Craig Dubitsky to introduce Happy Products, a coffee brand centered around mental health awareness. The company has partnered with the National Alliance on Mental Illness to feature mental health resources directly on its packaging. Every item includes helpful tools, such as the NAMI helpline number and a QR code providing access to support services. Ultimately, Happy Products seeks to integrate and normalize conversations about mental wellness into daily habits like drinking coffee.