WWE issued the following:
HACKETTSTOWN, N.J. and STAMFORD, Connecticut – (BUSINESS WIRE) – Mars, Incorporated and WWE (NYSE: WWE) today announced an expansion of their long-standing partnership by 2020 in which SNICKERS® will again be the exclusive presenting partner of Wrestlemania, one of the biggest sporting and entertainment events in the world. The association marks the fifth consecutive year of the brand as the main sponsor of Wrestlemania, which will take place on Sunday, April 5, 2020 at Raymond James Stadium in Tampa, Florida, and will be broadcast live worldwide at 7 p.m. Eastern on WWE Network, the award-winning WWE streaming service.
The expanded partnership will include three pieces of custom creatives with WWE superstars that promote the new SNICKERS "Fix the World" campaign. In the videos, Superstars find that their unique daily discomforts are resolved after SNICKERS has repaired the world. The ads will air on WWE’s flagship TV shows starting March 23 on "Monday Night Raw" on the USA Network and March 27 on "Friday Night SmackDown" on FOX. Third place will be issued during Wrestlemania on the WWE network.
"Our association has historically demonstrated the power of SNICKERS to satisfy when WWE Superstars are hungry, and now we are taking it to the next level by fixing things in their daily lives that are out of place," said Josh Olken, Brand Director , SNICKERS "We are excited to return for the fifth year as a host sponsor of Wrestlemania as we find new and relevant ways to provide satisfaction to the passionate WWE fan base. "
"We are proud to partner with Mars Wrigley for the fifth consecutive year and incorporate the greatest personalities of WWE Superstars in the next evolution of the popular SNICKERS campaign," said John Brody, WWE Executive Vice President, Global Head of Sales and Associations "Our Long-term partnership illustrates WWE's unique ability to connect with fans on our global platforms and offer valuable exposure to leading brands. "
The association includes the presence of the SNICKERS brand in WrestleMania AxxessThe WWE five-day interactive fan festival at the Tampa Convention Center, plus personalized sponsorships of digital and social content on WWE.com and the WWE YouTube channel, which is the most watched and # 1 sports channel the most watched channel number 5 in the world. SNICKERS will also serve as a promotional partner for WWE's "Extreme Rules" pay-per-view event in July 2020, and for the third consecutive year it will be supported by a nationwide retail program available at all Dollar General stores to support the WWE SNICKERS brand co sale. The bars will be available from mid-March to mid-April, while supplies last.
WWE's expanded partnership with Mars will also highlight SKITTLES® as the presenting partner of the WWE "Hell in a Cell" event payment event in October 2020. SKITTLES will be featured prominently as part of the cross-platform media assets that promote "Hell in a Cell" and will collaborate with WWE in The production of a customized integration of shared brand that will be transmitted in the transmission. Additional activations of the association will be announced in the coming months.
About Mars, Incorporated
Mars is a family business with more than a century of history that manufactures various products and offers services for people and pets they love. With more than $ 35 billion in sales, we produce some of the most beloved brands in the world: M&M®SNICKERS®TWIX®, MILKY WAY®pigeon®, PEDIGREE®, REAL CANINE®WHISKAS®, I AM S®EXTRA®, ORBIT®, 5 ™, SKITTLES®, UNCLE BEN & # 39; S®, MARS BEBIDAS AND COCOAVIA®. Together with our consumer brands, we proudly care for half of the world's pets through our nutrition, health and services businesses such as Banfield Pet Hospitals ™, BluePearl®, Linnaeus, AniCura, VCA ™ and Pet Partners ™. Based in McLean, VA, Mars operates in more than 80 countries. The Five Principles of Mars – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 100,000 Associates to create value for all their partners and generate growth that they are proud of every day. For more information about Mars, visit www.mars.com. join us Facebook, Twitter, LinkedIn, Instagram Y Youtube.
WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family entertainment in its television programming, pay per view, digital media and publishing platforms. WWE's family TV-PG programming can be seen in more than 800 million homes worldwide in 28 languages. WWE Network, the first premium network open 24 hours a day, 7 days a week that includes all live payments, scheduled programming and a massive library of video on demand, is currently available in more than 180 countries. The company is headquartered in Stamford, Connecticut, and offices in New York, Los Angeles, London, Mexico City, Mumbai, Shanghai, Singapore, Dubai, Munich and Tokyo.
Additional information about WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.
Trademarks: All WWE programming, talent names, images, similarities, slogans, wrestling movements, trademarks, logos and copyrights are the exclusive property of WWE and its subsidiaries. All other trademarks, logos and copyrights are property of their respective owners.
Forward-Looking Statements: This press release contains forward-looking statements in accordance with the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include, among others, risks related to: entering, maintaining and renewing important distribution agreements and events; WWE Network (including the risk that we cannot attract, retain and renew subscribers); our need to continue developing creative and entertaining programs and events; the possibility of a decrease in the popularity of our sports entertainment brand; the continuing importance of key artists and the services of Vincent K. McMahon; possible adverse changes in the regulatory atmosphere and related initiatives of the private sector; the highly competitive, rapidly changing and increasingly fragmented nature of the markets in which we operate and the greater financial resources or the presence in the market of many of our competitors; uncertainties associated with international markets, including possible interruptions and reputational risks; our difficulty or inability to promote and conduct our live events and / or other businesses if we do not comply with applicable regulations; our dependence on our intellectual property rights, our need to protect those rights and the risks of our infringement of the intellectual property rights of others; the complexity of our rights agreements through distribution mechanisms and geographical areas; possible substantial liability in case of accidents or injuries that occur during our physically demanding events, including, among others, claims for traumatic brain injuries; large public events, as well as trips to and from such events; our feature film business; our expansion to new or complementary businesses and / or strategic investments; our computer systems and online operations; privacy rules and regulations; a possible decrease in general economic conditions and disruption in financial markets; our accounts receivable; our indebtedness, including our convertible notes; litigation; our potential breach of market expectations for our financial performance, which could adversely affect our actions; Vincent K. McMahon exercises control over our affairs, and his interests may conflict with the holders of our common Class A shares; McMahons can sell a considerable number of shares and the sale, or the perception of possible sales, of those shares could reduce the price of our shares; and the volatility of our common Class A shares. In addition, our dividend depends on a number of factors, including, among other things, our liquidity and historical and projected cash flow, strategic plan (including alternative uses of capital), our financial results and conditions, contractual and legal restrictions on dividend payments (even under our renewable credit line), general economic and competitive conditions and other factors that our Board of Directors may consider relevant. Forward-looking statements made by the Company only refer to the date they were made and are subject to change without any obligation on the part of the Company to update or revise them. Do not unduly rely on these statements. For more information about the risks and uncertainties associated with the Company's business, see the sections "Discussion and analysis of the management of the financial condition and the results of the operations" and "Risk factors" of the presentations before the SEC of the Company, including, among others, our annual report on Form 10-K and quarterly reports on Form 10-Q.