If you have set foot in a grocery store recently, there is approximately a 0% chance that you will not realizeIt is almost upon us. Everything is pink and red, alternately fluffy and lacy and, depending on your particular situation, cute or unpleasant.
For happy couples, vacations can mean the opportunity to spend a pleasant romantic evening together. But for many people online, it's a crescendo that screams for what has been the busiest time of the year to slide, match, chat and ghosts. In other words, it is the best time to lower the phone and take a break.
After all, the busiest day of the year for online dating, Sunday dating was only a few weeks ago. I figured people would run out of the whole experience and be ready to stop the hunt with just a few days before Valentine. I was wrong.
I contacted some of the main dating platforms, such as Bumble and OkCupid, and learned that the week before Valentine's Day is underway. Bumble, for example, experienced a 10% increase in new users in 2019 compared to the previous weeks of the year. OkCupid expects up to 10 million new games around Valentine's Day. Both companies confirmed that these statistics exceed an average week.
It's easy to hear numbers like that and feel the FOMO running through your veins like the coldest of LaCroix.
But I'm going to propose something else: instead of giving up on this crazy final race of the season, just rest. It may sound contradictory, but ask yourself if you want to jump to the dating group when it is practically sparkling.
At this time of year there is a lot of social pressure to unite. It doesn't matter if you passionately hate chocolates and pink hearts, or if you feel a moderate indifference for something that doesn't include you, Valentine's can be a fan for singles.
Of course, it sucks to be alone on Valentine's Day, but that does not mean that you have to treat it as a deadline and drag any available warm body to the restaurant with the closest low light.
The facade of romance is not romance.
I say all this in part because the daters complain about exhaustion, and exhaustion is particularly frequent when you stare at your phone, see that parade of faces that passes and rent clothes at the feet of the powerful Aphrodite, every night from 9 to 11: 30 pm As if it were your job.
So, maybe, this is an opportunity to opt for chaos. Take the time to do other things: go to the movies, read, eat with friends. Reset for next season. It may be necessary to update the profile. Or maybe taking a few days off will give you new eyes.
That does not mean you have to rest your thumbs until fall. When February 15 arrives, pick up some of the discounted Valentine's candy and slide.
Originally published on February 10.