Higher than expected after taxes and unannounced rates.
Pokmon Go fans have found that their tickets for the first UK Safari Zone event cost more than expected, due to the addition of taxes and fees not mentioned above just before payment.
Tickets for the Liverpool Safari Zone event were launched this morning at 8 a.m. UK time and, up to the penultimate screen of the ticket purchase process, are listed as 12 for a standard ticket or 18 for early access.
This is the price also announced by Niantic in its blog post announcing the event and in the publication of game news, which does not mention that additional taxes or fees are needed.
But upon reaching the final stages of the ticket selection process, a charge of 3 / 4.20 for "tax" and an additional charge of 3 for "fees" apply.
This makes the standard ticket 12 jump to 18, while the early access ticket 18 actually costs 25.20.
All this without the additional City Explorer Pass, which further increases the tax category: 4.60 for a standard ticket, or 5.80 for one with early access.
Now, fans have said they are contacting the Advertising Standards Authority (ASA) of the United Kingdom to declare that Niantic should have revealed the need to pay taxes in addition to the ticket prices listed.
This is not the case in the United States, where Niantic is based. But in the UK, the ASA guide on this seems clear:
"Rule 3.18 of the CAP Code states that & # 39; quoted prices must include taxes, duties, fees and non-optional charges that apply to all or most buyers & # 39;".
The only exception would be for costs to taxpayers who would normally recover VAT, or for those who do not pay any in the first place. It is likely that none of the categories apply to most ticket buyers.
"Consumers generally have to pay VAT and generally cannot recover it," continues the ASA. "If customers are consumers, all prices quoted in the ads must include VAT in the established price."
Associated costs, such as the "fees" added by Niantic, must also be declared in advance.
Eurogamer has contacted Niantic and the ASA. We will update when we have an answer.