Practical Magic 2, starring Sandra Bullock and Nicole Kidman, has posted underwhelming figures during its opening weekend. While a stronger debut would have improved its prospects, that did not occur, prompting an examination of the revenue needed to avoid a financial loss globally. Read on to find out what the numbers show as the film faces an uphill battle to break even.
Initially, projections pointed to a North American debut between $40 million and $50 million. Although it fell short of those expectations, its domestic opening still surpasses that of the original film. The first movie enjoys a dedicated cult following, which could provide a boost to the sequel.
How much has Practical Magic 2 earned worldwide?
Data from Box Office Mojo shows that Practical Magic 2 brought in $30 million domestically during its opening weekend across 4,146 North American theaters. Overseas, the feature grossed $16 million in its first weekend, bringing its total worldwide opening weekend collection to $46 million.
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Box office summary of Practical Magic 2
- Domestic – $30.0 million
- International – $16.0 million
- Worldwide – $46.0 million
How much does it need to break even at the worldwide box office?
Mixed reviews for the sequel create an additional hurdle for reaching profitability. Reports indicate the production carried a budget of $75 million, not including marketing expenses. Typically, a film requires 2.5 times its production budget to break even. Consequently, the fantasy movie starring Sandra Bullock and Nicole Kidman needs an estimated $188 million globally to cover costs, with its ultimate success depending on its trajectory in the weeks following this soft launch.
What is the film about?
The story centers on the Owens sisters as they reenter a realm of moonlight and potent family magic, where they must confront a menacing curse that threatens to dismantle their family permanently.
Directed by Susanne Bier, the movie stars Sandra Bullock, Nicole Kidman, Dianne Wiest, and Stockard Channing alongside Joey King, Lee Pace, Maisie Williams, and Xolo Maridueña. Practical Magic 2 was released on September 11.
Stay tuned to Koimoi for more box office updates!
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