Among the weekend’s new arrivals is Primetime, starring Robert Pattinson. Competing against several other fresh releases alongside Avengers: Endgame Encore, the thriller is looking at a solid North American box office debut that could potentially recoup its modest budget right out of the gate. Further details follow below.
The movie holds a 90% approval rating from critics on an aggregate site. Strong early reviews should aid the film’s long-term success at the box office. Pattinson has already enjoyed a prominent year with two successful films under his belt. Like The Drama, this project is also an A24 release.
Primetime’s opening weekend update
The Robert Pattinson-led thriller is projected to debut at #3 on the North American box office charts. A recent box office report from Variety indicates that Primetime is tracking for an opening weekend between $17 million and $20 million domestically, putting its launch on par with The Heart of the Beast.
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Tracking to recover more than its production cost in its domestic debut weekend
According to the report, the film carries a low production budget of $15 million. Because Primetime is tracking for a domestic opening between $17 million and $20 million, hitting this projected bracket means the Robert Pattinson vehicle will not only cover its entire production costs but also pull in an extra $2 million-$5 million.
Thanks to its modest budget, the picture is well-positioned to turn a profit. Applying the industry standard 2.5x multiplier, it requires a worldwide total of $38 million to break even. Directed by Lance Oppenheim in his narrative feature debut, Primetime explores the production behind the reality television program To Catch a Predator. The film arrives in theaters on September 25.
Note: Box office numbers are based on estimates and various sources. Numbers have not been independently verified by Koimoi.
Stay tuned to Koimoi for more box office updates!
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