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How much could NZ raise from a higher top tax rate? We crunched the numbers

By Peer Ebbesen Skov

Because people change their behaviour in response to higher taxes, raising the top income tax rate can affect and even reduce the revenue generated.

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Revenue

The total money a company earns from selling goods or services before any costs are subtracted.

Revenue growth shows demand for a company's products; profit shows whether it earns money from them.

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