The future of technology will be based around apps. We already have apps that do almost everything, so new ideas for apps won’t be the focus as much as which industries will become app-based and where the apps will be built. We’ve already seen taxi apps and food delivery apps change entire industries, so what does the future of app technology hold?
App Growth Will Rise in the East
Ten years ago, tech was focused on how China was developing its own versions of western digital products, such as WeChat and Youku instead of WhatsApp and YouTube. But now, after the success of ByteDance’s TikTok in the west, there is an argument that Chinese technology is replacing Silicon Valley as the major name in tech. Of TikTok’s 690 million users, 100 million are in the USA and 100 million in Europe. The success of TikTok has led to a renewed confidence of Chinese tech moguls that their products will be as warmly received in the west.
Becoming a hit in one’s own country is good, but becoming a global phenomenon allows you to help shape the future of technology. The future of app technology will move away from the tech hub of Silicon Valley in San Francisco, California, and will be spread out globally. Challenges from the east and west will likely lead to a greater proliferation of apps being developed. Like the space race, setting two capable countries against one another led to them achieving technological feats that much faster.
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Growth of Apps for Traditionally Web-Based Industries
The growth of apps for industries that have previously been solely browser-based also shows how significant it is for an app to do well. The move of more industries towards apps and apps being featured more in traditional industries can also be expected in the future.
For instance, the online casino industry shows that some sites, such as Mr Green, are offering their online casino titles in app form. Benefits include the dynamic user experience with a surplus of features, which is important to keep customers engaged. Just like a mobile site, if an app isn’t an easy and enjoyable experience, then customers may go elsewhere. The output remains the same as it would be for desktop or mobile – allowing customers to engage with slots, live casino tables, keno, and sporting events.
With a handy app, this could help consolidate customers as loyal users and dissuade them from going elsewhere. This makes sense given how much time we spend on smartphones and how likely we may be to respond to an app over a mobile site or desktop site.
Moving to an app-based structure makes sense. We spend so much time on smartphones that having everything in one place makes life simpler and easier to organize. With the east and west in a battle to see who can bring the next dominating app to the fore, the primary winner will be the tech consumer. As Shanghai and Silicon Valley battle to be the face of technology, and the latter loses steam, the customer in the middle will reap the benefits.
