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Practical Magic 2 North America Box Office: Scores Strong Thursday Preview Numbers, Eyes A Domestic Debut 4x Bigger Than The Original

Box Office2 min read

Practical Magic 2 North America Box Office: Scores Strong Thursday Preview Numbers, Eyes A Domestic Debut 4x Bigger Than The Original

Much like its predecessor, Practical Magic 2 faced a similar fate with critics, drawing mixed-to-negative reviews. However, the fantasy sequel starring Sandra Bullock and Kidman has pulled in strong Thursday preview figures. Backed by a dedicated fanbase, the movie is projected to emerge as a sleeper hit by the end of its theatrical run. Read on for further details.

On Rotten Tomatoes, the movie holds an impressive 92% audience score on the Popcornmeter, contrasting sharply with its 37% critic rating. This strong viewer backing is expected to aid its box-office momentum in the weeks ahead. Audiences have the power to shift the narrative, and time will tell how the film performs.

How much has the film collected on Thursday previews in North America?

Reports indicate that Practical Magic 2 brought in a robust $4.7 million during its Thursday previews across North American theaters. That figure outpaces the preview earnings of both The Lost City at $3.3 million and Ghostbusters: Afterlife at $4.5 million. These results underscore the enduring star power of Sandra Bullock and Nicole Kidman, showcasing how their status in Hollywood has grown since the release of the original film.

Opening weekend projection

Driven by these preview numbers, the fantasy sequel is pacing toward a strong opening weekend domestically. Projections place its initial North American weekend gross between $40 million and $45 million, an opening frame roughly four times larger than that of the original installment.

Data from Box Office Mojo shows that the original Practical Magic debuted with $13.1 million in North America when it was released in 1998. That film concluded its domestic run with $46.7 million (inclusive of re-releases) and accumulated $94.4 million globally during its lifetime.

What is the film about?

Helmed by director Susanne Bier, the story centers on a multi-generational family of witches bound by a centuries-old curse of lovelessness. Together, they confront hidden dangers and make sacrifices to try and shatter the spell. Practical Magic 2 debuted in theaters on September 11.

Stay tuned to Koimoi for more box office updates!

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