Do I Need a Digital Marketing Agency?

At some point in your business’ life-cycle, you may find yourself with this question in mind. That’s okay.

It is actually quite a difficult one to answer, and one that you should most definitely take your time with after all. 

But, at the end of the day, your business is likely to grow if you take the leap and decide to hire a digital marketing agency. 

These guys can do absolute wonders for your business! 

What are these wonders? Well, let’s dive right in and see what a digital marketing agency can really do for you! 

1. They can free up your time to focus on the fun stuff. 

You’re a busy person if you’re a business-owner and you really need as much time as possible to focus on the rest of the running of the business. 

Sure, there are some advantages to doing all of your marketing yourself – however, to be quite frank, the biggest con is that it takes away a lot of time and resources that could (sorry) be better spent elsewhere. 

If you decide to hire a digital marketing agency, you’re free to focus on the actual running of the business. No training, onboarding or managing required.

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That’s right, because a great digital marketing agency will actually manage every single aspect of the Google Ads campaigns for you – right down to the nitty gritty details. 

Oftentimes, if you’re just getting started in the world of online advertising, it might not make sense to hire somebody else full time to only work on that as there might simply just not be enough work for them to do. 

2. You can save money!

This is a pretty good follow-on from the last point, as, in the same way that they save you time they can save you money. 

After all, as a business-owner, your time is money. Ask yourself – am I better at running PPC and Google Ads campaigns or am I better at doing what I do best (aka growing my own business). 

Then, there’s the obvious comparison that we already made between hiring a full-time employee or an agency. 

An employee means a salary, sick-leave and all those other associated costs, but an agency only works per project.

All of this means it’s up to you to choose when, where and how much you spend. So over time, an agency can mean big savings for your business.

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Likewise, you can scale your engagement with an agency. 

And, there’s the big one – an agency already has access to tools for things like keyword research and SEO that are paid. If you were to go out alone and purchase all of these, it simply wouldn’t be worth it in the long-run. 

3. New ideas and expertise. 

When you are doing everything by yourself, often the hardest part is coming up with new ideas. 

As the saying goes, when it comes to digital marketing two heads are most definitely better than one. 

Ok, so maybe I made that first part up but you know what I mean all the same. 

A great digital marketing agency can definitely come up with the right activities and strategy to undergo for your particular business, audience and KPI’s. They can also use their own years of expertise in the industry to tell you what has worked in the past and is therefore likely to work again. 

These guys truly live and breathe digital marketing and know what all the confusing acronyms stand for and how to operate across various channels. 

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They can also sit down with you and talk you through previous campaigns they have worked on and explain the incredible results obtained for clients through the digital marketing activities. 

Sometimes, they will actually have won awards for their hard work! Believe me when I say, agencies will be more than happy to share these success stories with you! 

This means you can clearly see what all of this hard work can achieve for your own business and growth. 

Certifications and professionals 

Many digital marketing agencies will have countless certifications – including from big industry players like Google and Facebook. 

This means that when there are technical problems or g;lotches or even when new features are released, these digital marketing agencies will have access to direct technical help and/or training from Google and Facebook. 

This is incredibly helpful! If you go at your digital marketing alone, you simply do not have access to the same things. 

Likewise, everybody who works at the digital marketing agency is required to keep their own skills polished and will attend training days and online conferences with Google, Microsoft and Apple to ensure they truly do know what they are going on about!

Most will also have tertiary qualifications in marketing and some can offer decades of industry experience. 

So, what are you waiting for? Get a digital marketing agency to work with you! 

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