If you are reading this, you probably already know the importance of data-backed keyword research. It is vital to ensure that you have an optimized listing that is the backbone of your PPC campaigns.
If your product is not indexed for relevant keywords, it won’t show up in the search results. Every keyword that isn’t indexed leads to lost sales. So, how do you find all the relevant keywords? Let’s take a look at some of the strategies used by experts for Amazon keyword research.
What is Amazon keyword research?
It is a process by which you find all the search terms used by customers to look for your product or similar ones. For instance, an individual who loves to go hiking might search for ‘hiking shoes’. If you sell shoes that are sturdy and can be used for hiking, you need to ensure that your product is indexed for that search term.
In a nutshell, you are trying to discover what your customers are searching for. Then you add those search terms to your listing or as part of your backend keywords. This lets Amazon know that your product is what the customer is searching for!
There are plenty of ways you can find relevant keywords. For optimal results, I suggest using a combination of these strategies. This is to ensure that you don’t miss out on high-converting keywords.
Watch this video to learn Amazon keyword research strategies that will assist you in advancing your product listings, Amazon PPC campaigns, and increases your product sales in 2021!
You can use tools like Google Keyword Planner or Ahrefs to find similar keywords and get search volume data for Google search. However, they are not optimized for Amazon keyword research.
For Amazon, I recommend using specialized amazon keyword research tools like SellerApp. It is easy to use and gives actionable data straight from the online retail platform. You can also use SellerApp to find keyword data for various Amazon marketplaces.
All you need to do is type your main keyword. SellerApp will give you results based on relevance and search volume. You will also get cost-per-click data which will give you an indication of the competition for Amazon PPC.
It is time to take out your spreadsheets. Just search for your product from the perspective of a customer. What are the different search terms they may use? What are the pain points they are trying to solve?
Write down every single keyword you can think of. Then use them on Amazon. You’ll notice a handy autocomplete feature that will give you search suggestions. That is based on real user search terms! You have a gold mine of keywords right on Amazon if you know what to look for.
I suggest noting down these keywords and checking their search volume using SellerApp. Remember, you are working with limited real estate. You have a character limit for your product title, bullet points, description, and backend keywords. Therefore, you need to optimize your keyword targeting based on real data!
You can learn from your competition. In this case, you can study the keywords used by your competitors. Open a competitor listing and analyze the product title, bullet points, and product description. Note down every phrase that describes the product or the problem that it solves. Keep doing this until you get an exhaustive list of keywords.
It is a simple process. However, it is time-consuming.
You can save time and get actionable keyword data by using SellerApp’s Reverse ASIN feature. SellerApp will collect extensive keyword data and give you an exhaustive list of indexed keywords when you enter an ASIN.
Amazon PPC campaigns
Amazon Sponsored Product ads are another great way to find relevant keywords. The best part is that Amazon does most of the work for you.
To get started, you need to create an automatic PPC campaign. The online retail giant’s algorithms will automatically find keywords from your listing and its massive pool of data. Keep the campaign running for a couple of weeks. Check back and look at the data in the search term report.
You’ll notice some high-converting keywords that are part of the campaign. Add those keywords to your listing and move them to manual campaigns for further optimization.
This process is generally referred to as keyword harvesting. Tools like SellerApp will automatically detect these keywords for you. The auto to manual feature will highlight high-converting relevant keywords that are part of your automatic campaigns. It’ll save you the trouble of manually going through a large chunk of raw data in search term reports.
Using a thesaurus
This sounds obvious, but it is something frequently overlooked by sellers. The key to keyword research is covering every single search term a customer might use. This includes finding synonyms for your keywords. A thesaurus is a perfect tool to do just that.
Use a thesaurus to find synonyms. Run these words through a keyword research tool to find search volume and relevance. Repeat these steps until you cover all the possibilities.
Keyword research is only one part of a large Amazon puzzle. To get optimal results you need to create listings that engage and speak to your ideal customer. Listing optimization is an iterative process that requires careful monitoring and precise data. To guarantee the best results, you can get in touch with SellerApp’s experts and sign up for the Amazon listing optimization service. You’ll get personalized solutions for your brand no matter where you are in your seller journey!