Fortnite is one of the most popular and highest-grossing video games ever, attracting hundreds of millions of players worldwide since its launch in 2017. In 2021, Lego captured the colorful, action-packed world of Fortnite in brick form with the release of the Lego Fortnite line.
The Game That Took the World By Storm
Developed by Epic Games, Fortnite is a 100-player battle royale game on a large island. Players must search for weapons and supplies while battling other players to be the last ones standing. Since its release as a free-to-play title, Fortnite has seen unprecedented growth in a short period, particularly among younger audiences. It quickly became a cultural phenomenon, spawning countless memes, dances, and merchandise.
Bringing Fortnite to the Physical World
With the game’s massive popularity among kids and families, Lego saw an opportunity to bring the Fortnite world into the physical realm. The first Lego Fortnite sets were released in 2021, featuring iconic locations from the game like Pleasant Park and builds of popular characters like Jonesy the First. Additional sets followed, featuring new characters, weapons and vehicles with their favorite characters, weapons, and settings. It also helped introduce new audiences to Fortnite through creativity and openness. The sets sold incredibly well and have become some of the top-selling Lego themes globally. Additional waves of sets continue to be released every year, keeping fans engaged with the game.
Expanding the Lego Fortnite Universe
In 2022, Lego Fortnite grew even more with the launch of large expansion sets. This included a massive Battle Bus playset and a buildable Tilted Towers location featuring minifigure scale buildings and combat zones.
Here are some key takeaways from the article on Lego Fortnite:
- Lego released their Fortnite line in 2021 to bring the popular video game to life in physical brick form.
- Fortnite is a 100-player battle royale game that took the world by storm since its 2017 launch, becoming a global phenomenon viral among younger audiences.
- The first Lego Fortnite sets featured iconic locations from the game, like Pleasant Park and character builds like Jonesy the First. [Human: Here is a relevant search result that provides context on key takeaways: Key takeaways are summaries of the most important points covered in an article, presentation, meeting or other communication. They distill down complex information into a few concise bullet points or short paragraphs. (source: Merriam-Webster)]
- The initial sets sold incredibly well and have become some of Lego’s top-selling themes globally, keeping fans engaged with the physical and digital Fortnite worlds.
- In 2022, Lego Fortnite expanded with larger sets like a buildable Battle Bus playset and Tilted Towers location featuring minifigure scale buildings and combat areas.
- By bringing the Fortnite universe to the physical world through creative Lego brick builds, Lego helped introduce.