Brochures are one of the most cost-efficient and effective mobile marketing tools at your disposal. They can reach and stay with your target audience, ensuring that your brand is known and is something that your prospective customers want to know about.
With this in mind, here are five tips for designing the perfect brochure…
1-Know your purpose
Brochure printing in Melbourne, Sydney, Brisbane and beyond requires a purpose. The most important thing is to determine the goal of your brochure: who are you targeting? Will it be handed out in a public space or delivered via mailbox? What is the intended outcome of brochure delivery (brand awareness, product offerings etc.).
Once you understand the purpose of your brochures, you can then go on to work on its design.
2-Understand brochure folds
Brochures typically contain a number of folded pages with different information on each page. These pages have a defining impact on how your brand’s information is presented to your target audience.
Choosing the right brochure fold ratio can be challenging. The number of folds has to complement the information you place on the pages, as well as what you want your prospective clients to see as soon as they receive the brochure and when they open it.
Understanding where what goes and on which fold is key to grabbing your prospective customer’s attention, and requires careful consideration.
3-Understand paper stock & coating
It’s important to know which paper stock your brochure is printed on. What’s more, it’s a good idea to know what coating applies to the stock. This may be surprising, but paper stock and coating can actually have a big impact on your prospective customer and how they see your brand.
For example, thinner stock brochures are typically reserved for things like takeaway menus, as they are casual and to the point. Conversely, a brochure with thicker paper stock and a matte or glossy coating is often found with more upscale brands, establishments and labels.
4-Review your potential brochure
You want to look at your prospective brochure design as if you were the prospective customer. Are you happy with the content? And, more importantly, are you happy with the brochure’s layout?
Things to consider include:
- Is there enough/too much info being provided?
- Does the colour scheme match your brand?
- Are the fonts correct?
- Are you happy with your paper choice?
You should always try to minimise the amount of wording that goes into a brochure as too much info can be overwhelming for a marketing tool that needs to quickly grab your prospect’s attention.
5-The right fonts are fabulous
A brochure’s copy is typically outlined with a headline, a subheading and a body of text that explains what you have to offer. This should be noted when selecting the font for your brochure, whilst remaining within your brand’s style. A good idea is to separate the heading, subheading and body of text with different fonts.
Fonts are vital for making your brochure readable and, consequently, appealing to your prospective customer. A professional graphic designer can help you with all this, but if you want to go solo, it’s a good idea to look into common typography options and see what combinations work for your brochure.
It’s all part of the fun!
Brochure design doesn’t have to be a stressful job: it’s just important to know the basics and what exactly you are trying to achieve with distributing brochures. Once you know these and have the right software, you can certainly design your own brochure. Otherwise, there are thousands of graphic designers out there who will happily do it for you.