The best email software will be software that helps to take your business forward. Or, at the very minimum, make it a little bit easier to manage your emails. Here are some of the things that we believe would make email software amazing.
Easy to read your emails
Most of you reading this will likely be using software such as Outlook and Gmail to read your emails. This is great, but neither of them really lend themselves to the idea of making it easy to read your emails.
Take Gmail, for instance. It is a great system for reading a couple of emails between people. However, Gmail spam folder is notoriously awful when it comes to longer email chains. When you have over 10-15 emails in an email chain, then finding information in that email can be trickier.
The best software for emailing will place a major focus on allowing emails to be easier to read. After all, if you are running a business, you always want to ensure that you can access past emails and give them a read.
Easier to share emails
For a business, dealing with customers can be somewhat of a collaborative process.
The problem is that many pieces of email software do not really allow the process to be all that collaborative. The only way to share emails is to end up with forwarded emails, or trying to loop people in with CC:. This is something that can get messy rather quickly.
The ideal piece of software for a business will be one that allows companies to share emails with other staff members without constant forwarding and responses. People should be able to easily get an update on what is happening in an email without being part of that email chain.
The best software will allow you to share links to email threads. It makes running your business a whole lot easier like that.
Able to integrate into other solutions
Most businesses will be using so much more than email when interacting with their clients. For example, many companies are using CRMs as a way to manage everything related to dealing with their customers.
As a result, many of these companies will need some way to implement their email software with the systems that they are already using. Sure, something like this is only going to save a couple of minutes each customer, but those minutes will start to add up when you are dealing with hundreds of customers per day!
Easier tracking of emails
Wouldn’t it be wonderful if you could keep tabs on the following when you are dealing with customers?
- When they opened the email
- Whether they clicked links or downloaded attachments from the email
It would also be brilliant if you could automatically send follow-ups to important customers that have yet to reply, right?
Well, all of the best email options will allow you to do this. It makes running everything a whole lot easier. When your email software handles everything important for you, it allows you to focus more on your business and make money there.
Easy to use
Of course, as a business, you will likely want to have a piece of email software that is packed to the brim with features. However, at the same time, you do not want that software to be all that difficult to use. After all, you have to train your staff members to use it, and you don’t really want that to be cutting into your business, do you?
Now, with that in mind, why not go and search for the most awesome software for your business?