Did you know the average person uses 9 different mobile apps per day? Think about how you use your smartphone. Whilst we often use search engines, we’re all moving more and more towards the use of applications. If you’re running your own small business, you may be thinking about developing your own application. However, a quick google search can leave you feeling overwhelmed and can certainly make your eyes water at the potential cost. So, is it the right move for you, and if it is… where to begin?
Why Should You Build an App for Your Small Business?
Firstly, let’s take a look at the why. Why should you build an app for your small business? Here are the numbers of apps available in leading app stores as of the 4th quarter of 2020:
Google Play Store – 3 148 832
Apple App Store – 2 098 224
Windows Store – 669 000
Amazon App Store – 459 167
Source: Statista
That’s a whole lot of applications and it’s because they offer a lot of benefits to businesses. A dedicated mobile app can serve multiple purposes in assisting not only current but also future customers.
- It can introduce new clients and customers to your business.
- Mobile apps can help you make things more efficient.
- Enhance the communication between customers and employees.
- Promote new products and services to your existing customers.
- Make users immediately aware of any special offers, loyalty programs, or other perks of your store or remote commerce.
- Apps can also directly generate profits.
How to Build an App for Your Small Business
Now you’ve decided to make an application for your small business. You have a couple of options on how you can proceed. Do you use one of the do-it-yourself tools online? Or call in a professional? If you need a developer, do you reach out to a freelancer or call an agency? And when do you need to hire your own in-house dev to work on your website and applications?
Do It Yourself
There are a few do-it-yourself options that small businesses can use to build an app. If you’re looking for a cheaper but less customizable option, building your own app with minimal support might be a great option. With a DIY tool, you can easily build an app that uses a smartphone’s features, including GPS and SMS.
Freelance and Contract Developers
You can find great Freelance and Contract Developers that will build an App for you. Here are some places you can take a look:
Remember, be sure to do your research and check portfolios, their websites, and references thoroughly before you decide to work with a developer.
Developer Shops and Agencies
This option will give you a lot of freedom in having an application built just as you imagine it, as well as support and practical input from professionals who build apps every single day – the drawback… you have to be prepaid to pay the big bucks for it. Familiarize yourself with their portfolio. Get some recommendations from your colleagues whenever possible.
Make sure that your expectations in terms of pricing and requirements are agreed upon before making any commitment.
Builder.ai
“You don’t need coding skills. Or a big budget.” If that’s you, then Builder.ai could be just the service you need. They make it easy for small businesses to build the app they need. Award-winning technology made simple and affordable… and the best part? They offer a free demo so you know exactly what you are signing up for before you pay a penny.
As a small business, taking the step to have your own app can be a scary one. However, with the right research, you can build an app that’s exactly what you need and it doesn’t need to eat up all of your budget in the process.
